I picked up this Max Factor mascara in a free gift box with a purchase a few weeks ago. I'd not heard anything about it online so didn't have high expectations but when I reached for it on a whim one morning I was pleasantly surprised with it.
First up the brush, which plastic with soft plastic bristles, does a great job of getting in-between each lash and gliding through. With a little brushing back and forwards it's easy to create thick, fluttery lashes.
The formula works well, it gives my lashes good length, great curl and wonderful volume. It's also a very black formula and doesn't give me any clumps. I really like the effect it gives, my lashes look full and almost have a false effect while still looking quite natural. It's buildable too so you could easily opt for a subtle natural look with one coat or build it up a lot for something quite dramatic.
They also hold a curl very well. I'm very lucky and have quite naturally curly lashes so I don't have trouble with the curl falling throughout the day but I have noticed with this mascara that they still look very curly eight hours on.
The staying power of this mascara is really commendable. I'm wearing it now and after about 9/10 hours wear and it looks almost exactly the same as when I applied it this morning. I have the tiniest amount of smudging underneath my lower lash line but I think I can blame that on hay fever and itchy eyes.
Overall this is a great mascara, since I started using it I haven't been tempted to pick up my previous favourite Benefit's They're Real mascara which is nearly twice the price. I will definitely repurchase this when I run out of my travel size tube.